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Designing Your Story: A Conversation with the Designer

Updated: 1 day ago

One of the first things you can expect to be asked in your initial design consultation with the JSF Design team is, what is your story? This is just another way of asking what your desires for your new space are, both aesthetically and functionally.


Dark wood custom mid-century modern record player with colorful abstract rug.
Custom Mid-Century Modern Record Player

This can sometimes be trickier to distinguish than you'd think. It is one thing to know what you like, to feel it, and an entirely other thing to be able to put those desires into words and effectively communicate it. That is where we come in. We want to help you best articulate these concepts and help to draw them out, maybe even find inspirations or stories you didn't know existed. Some questions we may ask include, what does a day in your life look like, what items do you have a positive memory with, what items maybe have a more negative feeling associated with them, what do you value most and how can we reflect these values physically, what parts of you do you want to be reflected in your space?


Dark stone countertop with fossilized wood and grey barstools.
Bar Detail in Desert Modern Inspired Home

All of these questions are essential pieces in the puzzle of designing your story. They're not just inquiries about square footage or room layout; they're threads woven into the fabric of your narrative. Each answer guides us in crafting a space that resonates with your soulful purpose and intention—a home that mirrors the essence of who you and your family are. We're not just here to construct another house; we're extending a hand to build you a home—a sanctuary where your story unfolds in every corner and every detail.







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